Article on Benelli.com :-
“Benelli Keeway Motorcycles Sdn Bhd” (BKM), thanks to its trading partner Qianjiang Grou, has received the exclusive rights to manufacture, assemble and distribute the models of Benelli and Keeway motorcycles and scooters suitable for the Malaysian market and Asia.
“Benelli Keeway Motorcycles Sdn Bhd” covers an area of 110 thousand square meters and has its headquarters in Bukit Beruntung (Malaysia).
The opening ceremony was attended by many business, economic and political authorities, including the Minister of International Trade and Industry of Malaysia, Dato 'Sri Mustapa Mohamad and the Italian Ambassador to Malaysia, Folco de Luca Gabrielli.
During the ceremony the marketing strategies and models that Benelli and Keeway will introduce first in Malaysia were presented, such as the Benelli TNT 899 and TRE-K 1130 or the Keeway Dorado 250, and Keeway TX200G RKV200G.
All the BKM products will be available at the motorcycle dealers’ shops throughout Malaysia.
“Benelli Keeway Motorcycles Sdn Bhd” has many projects on the go, as stated by the Executive Officer, Mr. On Hai Swee: "This year we are planning to launch 9 models of motorcycles - he explained - and in September we should open our flagship concept store in Kuala Lumpur. This showroom will make our brand even stronger”.