Italobikes article
With permission of Uwe Kilian here exclusively for italobikes as first:
> very honoured Benelli contract dealer,
>
> like you in the media, is BENELLI surely pursued on 1 October
> 2005 at the two-wheeler and engine manufacturers QIANJIANG/China sell
>.
> however it came again and again with the reports to inaccuracies and
> misinterpretations. Therefore we would like you briefly over the actual
> conditions of the things inform.
>
> in the early summer 2005 supply and demand gaped far with BENELLI
> apart, straight regarding the celebrated TNT models:
>
> o the TNT 1130 Café Racer did not even go into production.
> o of the TNT 1130 Titanium were built only 25 pieces.
> o the TNT 1130 sport became likewise only in small numbers of items
> manufactured
> and was after short time sells off.
> o to Germany came only about half as many TNT 1130 as ordered.
>
> as could happen such a thing? A young company, the straight break-through
> had created, produced far less, than the market requires!
> afterwards we know around the reasons. The past owner wanted
> BENELLI sell and assumed it itself at the latest in April
>2005
> with one of the four prospective customers united would be. New projects like those
> Café Racer were put therefore on ice, production from cost reasons
> up
> a minimum driven down.
> it unfortunately came differently. A preliminary agreement burst, new negotiations was
> necessarily. Only they finally led on 1 October 2005 to the assumption
> through QIANJIANG - nearly a half year later than planned! And now
> calculated a new owner from China, a country, for cheap and
> for High Tech products does not admit is!
>
> nevertheless slowly: The QIANJIANG group quite understands something about the thing.
> it
> concerns one of the largest two-wheeler manufacturers of China, with 8.000
> persons employed per year approximately one million vehicles and two million
> engines of 50 ccm to 250 ccm builds. The work is in Wenling in
> southeast of China, approximately 500 kilometers of Shanghai removes.
>../2
> QIANJIANG BENELLI transferred among other things therefore, over to Europe foot too
seize >. Production remains therefore naturally in Pesaro/
> Italy
> and this location is developed even to the technology center. Therefore
> the engines become future no more with FRANCO MORINI (Bologna),
separate >
> directly with BENELLI in PESARO produces.
>
> also the fear, BENELLI could diminish now to the cheap mark, is
> unfoundedly. QIANJIANG does not plan, its own products under that
> label name BENELLI to marked out. BENELLI becomes thus also in the future
> remain independent.
>
> that it goes, proves again upward the motorcycle fair EICMA in Milan
> (17.11.-20.11.2005), where BENELLI shows its whole product range and
> in addition novelties offers.
>
>
> - TNT
> - TNT 1130
> o in the comparison to the previous year change with this success model only
> details.
> - TNT 1130 sport
> o detail improvements and new colors.
> - TNT 1130 Café Racer
> o you goes finally into production.
>
> - TORNADOES
> - Tornado 900 Tre
> o detail improvements.
> - Tornado 900 R-S
> o detail improvements.
> - Tornado 1130 R-S
> o new colors, 163 HP, OEHLINS Racing oEHLINS-Racing-Telegabel, radial brake pliers, price
> approx.? 22.000, -
>
> - Tre k 1130
> - BENELLI will present a completely new model in Milan. Leave
> it
surprise themselves >!
>
> - further information under
>
www.motociclismo.it/edisp.../AllDocID/
> IED653C1FFADC0B8BC12570A70049C9E1?
>
> the new owners also quite are itself the requirements of the
> European market consciously and it knows that high QUALITY for BENELLI
> highest priority has. Therefore a new quality assurance system becomes
> imported.
> natural come in the future some construction units from China; with all different
> manufacturers is long the case. It becomes however exclusively over
> parts act, those the image of BENELLI as Italian manufacturers
> not
place > in question. The brake assembly for example builds naturally
> further BREMBO.
>../3
> there the customer satisfaction for the new BENELLI guidance a very high
> value takes, becomes it in the next months some
> reequipping actions
give >. All well-known problems are to be eliminated thereby.
>
> I would not like to verhehlen you that also we as an BENELLI importer in
> summer of this yearly regarding the development with BENELLI procures
> were.
> since the assumption through QIANJIANG we are located nevertheless in constant contact
> also
> the new owners and we it is convinced of the fact that it one
> meaningful
> and successful strategy pursue. Here again their basic data:
>
> - BENELLI becomes its identity also in the future as Italian manufacturers
do not give up >
> - production remains in Pesaro/Italy
> - the quality is increased on highest level
> - recall actions for all older vehicles are for the spring 2006
> planned.
> - new models are already presented on the EICMA.
>
> thus the switches for a successful future are posed for BENELLI.
> beautiful would be it, if her itself of it on our exhibition booth on the EICMA
> in Milan (15.-20.11.2005) would convince!
> we hold you naturally further over all pieces of news up to date.
>
>
>
> Yours sincerely
>
> Uwe Kilian
> (sales directors)
>
>---------------------------------------------------
> March vehicle selling GmbH
> Acherstr. 10
> 76275 Ettlingen
> Tel.: 07243-593011
> mobile: 0172-6487836
> fax: 07243-99415
>
www.benelli.de
>---------------------------------------------------
Yours sincerely
Uwe Kilian
(sales directors)
--------------------------------------------------------------------------------
Many greetings!
Bernhard Peintner
www.iwan bikes.de
